What says me

The sanguine soapbox of Bjorn Borstelmann
April 30, 2009

Mozart, my lost sock

Posted by : Bjorn Borstelmann
Filed under : Miami Ad School

It was a great experiment, but it’s finally time to admit that my playful Twitter experiment, Mozart the Lost Sock, has come to an end.

The spontaneous story began on January 9th with his first tweet…

My name is Mozart. I was an average white and grey crew sock, but it seems that’s changing now.

As the eventually 1,000+ followers would learn, those socks we all mysteriously lose are zapped into hollow earth, where evil irons force them to build giant water irrigation systems to feed their oppressive steam regime. Our hero Mozart fell through the vortex with his iPhone, and changed the way irons interact with socks forever.

Mozart tweeted his followers with live accounts of what was happening in his adventure, and often talked about the latest flavor of cupcake he’d eaten (which is, of course, a sock’s preferred form of sustenance). Chamomile cupcakes, cinnamon hazelnut cupcakes, chocolate chip zucchini cupcakes, banana maple syrup cupcakes… phew, he sure did love cupcakes. I was considering opening Mozart’s Cupcake Delivery website and actually whipping up these delicious flavors (lavender cupcakes are a-m-a-z-i-n-g).

In any case, 300 tweets later Mozart tweeted about a video of exploding cupcakes… and was never heard from again…

Some fans hypothesized that with his love for cupcakes, perhaps he had tried to recreate the video and suffered some injury… But I must admit it was just finals week and I was a wee bit overstretched, what with cutting Ramen noodles and other really important things.

In the end it was a great experience. Twitter finally become fun for me, and Mozart got some really dedicated fans. One of them created a lovely compilation of all the tweets – Wanderings, Mozart the Lost Sock. It’s fun to read back through it and remember how exciting it was to try to keep a story going with only 140 characters per post to work with.

Rest in peace Mozart!


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