It was a glorious battle producing this campaign for the D&AD’s open HP brief.

First off I have to give a huge thanks to the excellent gentleman James Hatch for spending a silly amount of time perfecting the CAD masterpiece that connects it all together in the middle.

The art was a fun challenge to put together, as it was the first time I actually felt there was a real need to fuse Illustrator with Photoshop… but I think I most enjoyed the writing; wallowing in the confusing cracks of reality where what is real turns into what is merely perceived. In the end, though, it’s just some flashy pants on a simple connection; you can make anything on a Workstation.