What says me

Cool beans; Henrik & Tibo & I scored some more notoriety for shaking up the Swedish sales tax system. Thanks YoungGuns!

Don’t worry world, there is no need to thank Matt Entin and I for harnessing the technological marvels of cardboard to let you finally take that permanent vacation you’ve always dreamed about. Just imagine… they’ll never even know you’re gone!

newcreatives.com awarded newcreation of the month to the project Henrik Düfke & Thibalut Gerard (two dudes for sale) and I created for Le Bureau in Stockholm a couple months ago. Here ’tis:

Hold on to your hats folks; I’ve been lax in my duties around here, so I’m taking advantage of the ability to “correct” the date of a new post, so that I can blast to the past and add a few things that I should’ve over the past half year. White House web 2.0, take note.

So… President Obama had a town hall meeting in Raleigh, North Carolina today. He was welcomed by a local cupcake bakery owner, and he bemoaned the fact that she hadn’t brought him cupcakes… then he recited the logline from a fake news video I made last February at Miami Ad School Minneapolis and sent to the White House; “I think cupcakes are good for your health!” Here’s a video of him saying it in his speech today:

And here’s the video I made and sent to the White House last February, 5 months back:

I’m totally tickled he actually likes cupcakes as much as I made him say he does! The idea seemed to go over well with the crowd at the town hall, and with Twitter… although now there’s a “have your cupcake and eat it too” controversy… but that was foreseen…

Sadly, I don’t think I’m going to get any credit for this one; my video is probably too lame for prime time… but I wonder if I can get a job writing things like this for the president all the time…

Obama: I graduate soon - call me. You probably know my number.

I just got this print campaign off to the The Show, an advertising award show in Minneapolis:

Carving up hundreds of Ramen noodle bricks for these letters was the most frustrating typographical experience of my life, with dry noodle bits flying all over the place like shrapnel, and if you put the knife in at just the wrong place and cut the wrong noodle, the whole brick would crumble and you’d have to start all over. The looks I got when I was buying 5 crates of Ramen (for like, 8 bucks) were pretty good though…

Fingers crossed the judges like my cheap Photoshopping as much as cheap noodles?

It was a great experiment, but it’s finally time to admit that my playful Twitter experiment, Mozart the Lost Sock, has come to an end.

The spontaneous story began on January 9th with his first tweet…

My name is Mozart. I was an average white and grey crew sock, but it seems that’s changing now.

As the eventually 1,000+ followers would learn, those socks we all mysteriously lose are zapped into hollow earth, where evil irons force them to build giant water irrigation systems to feed their oppressive steam regime. Our hero Mozart fell through the vortex with his iPhone, and changed the way irons interact with socks forever.

Mozart tweeted his followers with live accounts of what was happening in his adventure, and often talked about the latest flavor of cupcake he’d eaten (which is, of course, a sock’s preferred form of sustenance). Chamomile cupcakes, cinnamon hazelnut cupcakes, chocolate chip zucchini cupcakes, banana maple syrup cupcakes… phew, he sure did love cupcakes. I was considering opening Mozart’s Cupcake Delivery website and actually whipping up these delicious flavors (lavender cupcakes are a-m-a-z-i-n-g).

In any case, 300 tweets later Mozart tweeted about a video of exploding cupcakes… and was never heard from again…

Some fans hypothesized that with his love for cupcakes, perhaps he had tried to recreate the video and suffered some injury… But I must admit it was just finals week and I was a wee bit overstretched, what with cutting Ramen noodles and other really important things.

In the end it was a great experience. Twitter finally become fun for me, and Mozart got some really dedicated fans. One of them created a lovely compilation of all the tweets - Wanderings, Mozart the Lost Sock. It’s fun to read back through it and remember how exciting it was to try to keep a story going with only 140 characters per post to work with.

Rest in peace Mozart!

Hot potato, this is one heck of a pizza:

Nestled near Miami Ad School in downtown Minneapolis is a pizza place of perfection, for there you will find what my great second-state of Idaho should have done long ago - mashed potato pizza. Pizza Lucé’s website says their Baked Potato pizza is:

“Pizza crust smothered in buttery-garlic baby red mashed potatoes and topped with broccoli, fresh diced tomatoes, cheddar cheese and a sprinkle of smoked apple hickory bacon. Served with a side of sour cream.”

Good grief does it hit the spot. It’s nearly enough to make a man want to live in Minneapolis forever…

It was a glorious battle producing this campaign for the D&AD’s open HP brief.

First off I have to give a huge thanks to the excellent gentleman James Hatch for spending a silly amount of time perfecting the CAD masterpiece that connects it all together in the middle.

The art was a fun challenge to put together, as it was the first time I actually felt there was a real need to fuse Illustrator with Photoshop… but I think I most enjoyed the writing; wallowing in the confusing cracks of reality where what is real turns into what is merely perceived. In the end, though, it’s just some flashy pants on a simple connection; you can make anything on a Workstation.